COVID Safe App
Given the fact we aren’t supposed to be out of the house, I think this ad would be perfect to launch once we are fresh out of lockdown. This poster will be scattered around the CBD, and other high foot traffic areas of Victoria. The poster has a QR code that will directly download the Covid Safe App to your phone, once the App has downloaded a GPS tracking device in a digital billboard above will retrieve your name and pop up with "*your name* is a legend" on the screen.
I believe this works because it takes away the ‘effort’ of going into the app store and downloading the app and it’s also idolising you for doing a ‘good thing’. I think It will also create hype, as I can imagine people will then take a photo of the digital billboard and share it with their friends or post on socials, (haha look I'm a legend).
