Hybe
Hybe. A 'high-drating' skincare brand that derives from CBD. This was a group assignment where we tackled a brief asking ask to create our own hemp skincare line. The name Hybe was born from the words High and Beauty. Throughout our campaign our product names and advertising uses humorous puns slightly related to hemp, which helps further target our primary audience who are 20-30 years old.
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High-drating moisturiser
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High-drating luxe oil
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Lip Releaf Balm
Activation
An eye-catching jungle oasis themed dome in the middle of Australia's largest shopping centre. The dome is surrounded by rugged rocks, representing rough and dry skin. The dome itself represents smooth, clear and vibrant skin after you use HYBE. People are able to head in and test the products through non-contact dispensers. A complimentary hemp infused immunity shot is available upon arrival - an incentive for people to stay in the dome for a longer period of time. Products are also available to be purchased using non-contact payments - a mandatory during the pandemic.
