GIORGIA ADKINS

In this brief for Tyrrell's, we were given the copy "It takes 12 muscles to smile, or 3 simple ingredients". The SMP is that Tyrrell’s Crisps MAKE you smile.

The target audience would be adults who like to entertain or just really enjoy a good crisp. They are also more than happy to pay that little bit extra for higher quality produce.

As we all know the Queen’s Guards aren’t allowed to smile. The guards are also 'on brand' in the sense that Tyrrell's have a very 'British' approach to their brand. To simply sum up my idea - Tyrrell’s Crisps are just so good that even the Queen’s Guards can’t help but smile when eating them.