GIORGIA ADKINS

This Brief was simply to promote Safe Sex through using Durex condoms.

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Primarily targeting teenagers and young adults who are sexually active with a male partner. The SMP is if you’re having sex, do it safely.

 

The ad could be used across multiple mediums, such as billboards, socials and metrolites. I think the play on words and strong copy makes it stand out, and as it is a question it will make the audience think about it…